Impact Talks: Insights from Leaders Driving Purpose and Innovation

Let’s frame the power of Impact Marketing together

Impactalks is an on-demand conversation series featuring CEOs, board members, and founders from purpose-driven organizations.

We distill real-world lessons, case studies, and insights on ethical AI, impact marketing, and social innovation so you can benefit from wisdom of purpose-driven leaders.

Co-create Impact Marketing with Us!

When Your Work Matters, Your Marketing Should Too

This video introduces The Impact Marketing Playbook: a practical, human-centered approach to marketing for CEOs, founders, and purpose-driven leaders who want their work to create real, measurable change. This is a living conversation and we want to learn from leaders who are in the work. Interested in sharing your story, insights, or lessons with the Impactika community? Send us an email.

Big ideas, Real Impact.

Curious about a practical framework for mission-driven leaders?

Turn your purpose into measurable, trusted change by combining clarity, emotional storytelling, data, and partnerships so marketing becomes an invitation to participate in meaningful impact rather than noise.

Download the Impact Marketing Playbook
A woman with wavy red hair and tattoos on her arm is sitting at a table in a modern coffee shop, smiling while looking at her laptop.

Want to share your story or collaborate on a future Impact Talk?

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Past Impact Talks

A collection of small, red, model houses arranged in neat rows on white background, resembling a neighborhood.

Impact Marketing for Nonprofits: Myths, Purpose & SDGs

Alicia Kone, Founder, Kone Consulting

Explored the structural causes of the affordable housing crisis, the role of public–private partnerships, equity-centred policy, and innovative long-term strategies to create accessible housing in the Pacific Northwest. (From Is a Home a Human Right?)

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Two women shaking hands in a professional setting, woman facing camera smiling, woman with back to camera, in an office with white walls and wooden shelves.

Partnerships for Social Good: Models That Actually Work

Yavnika Khanna, Impactika Consulting

​Not all partnerships are equal. Explore collaboration, affiliate, cause-marketing, and strategic alliance models plus the shared-audience formula that makes partnerships succeed (and why they fail). (From Leveraging Partnerships for Social Good, Oct 2024)

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tailored marketing strategies why one size doesn't fit all past event example

Tailored Marketing Strategies for Startups & Small Businesses

Yavnika Khanna, Impactika ConsultingLiz Bertram, CEO of TurningTrader.org

​Small and micro-businesses need different strategies than big brands. Learn how to refine your funnel, lower CAC, leverage content marketing, and build meaningful conversions without massive ad budgets. (From Tailored Marketing Strategies, July 2024)

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Boost Your local Impact Marketing Past Event Example

Marketing Evolution: From 4Ps to Impact Marketing

Yavnika Khanna, Impactika ConsultingBurt Hamner, Oxifab Inc.  

​Marketing has evolved from the 4Ps to a modern 10P model focused on people, systems, trust, and sustainability. Learn how impact marketing reshapes metrics, community engagement, and brand purpose.

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Large red billboard with white text that says, "Community is Strength." Smaller text at the bottom reads, "Be strong. Let's look out for one another." The billboard is in an urban area with a brick building and windows above.

Impact Marketing for Nonprofits: Myths, Purpose & SDGs

Yavnika Khanna, CEO, & Megan Petersen, Marketing Manager,Impactika Consulting

​Bust the top myths holding nonprofits back—from “we don’t need marketing” to “interns can run social media.” Explore purpose-led branding, SDG alignment, and practical tactics to build trust, not just impressions.

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Integrating AI for Smarter Marketing & Fundraising

Yavnika Khanna, Impactika Consulting & Alex Pracher, Fundraising Advisor, Impactika Consulting  

Nonprofits believe AI will transform marketing: yet most still lack a clear understanding on where and why to use AI.  This talk breaks down practical AI use cases, adoption trends, risks, and real nonprofit examples, including experiments with AI agents successfully raising funds.

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Escape the Grant Trap: Diversifying Funding for Government-Reliant Nonprofits

Yavnika Khanna, Impactika Consulting & Alex Pracher, Fundraising Advisor, Impactika Consulting  

This webinar explores the critical importance of diversifying your funding sources and building a sustainable revenue model that can weather any storm. We cover practical strategies for cultivating individual donors, securing corporate sponsorships, and leveraging online platforms to reduce your dependence on government funding and build a more secure future for your mission.

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Three diverse people happily discussing documents at a table in an office setting.

Fundraising for a Better World: Strategically Aligning Purpose, Stakeholders & Sustainability

Yavnika Khanna, Impactika Consulting & Alex Pracher, Fundraising Advisor, Impactika Consulting  

This session explores how nonprofits can strengthen fundraising by deeply understanding their stakeholders, aligning efforts with organizational purpose, and building resilience in a changing social and economic environment.  The talk emphasizes grounding fundraising in authenticity and long-term strategy, moving beyond random, transactional asks to mission-aligned community building. 

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